+8 years connecting brand, product and experience to build value

I lead complex design processes for digital products and services in global contexts.

I design to mobilize teams, decisions, and results.

I've driven impact for

Featured projects

From a stalled product to a financial experience that connects with teens

Service & Product design / Banking

Cutting customer service costs through an active community

Digital product strategy / Telecommunications

Self-service to reduce staffing needs in temporary lodging

Service & UX design / Phygital hospitality

Mapping the state of UX in Latam with quantitative data

Data visualization / Personal project

I don’t believe in recipes. My process starts from context and adapts strategically.

I design with a focus on collaboration, data-driven decisions, and systemic, sustainable impact.